According to Two Sides, more consumers believe they gain a deeper understanding of the story when read from print media (65%) over online news sources (49%.) But importantly, they trust the stories read in printed newspapers (51%) more than stories found on social media (24%). The majority of consumers (76%) indicated they were concerned about the trend of “fake news.”
In addition to the enduring nature of ink-on-paper, there's an inherent sense of security. In an era where data privacy is a paramount concern, the tangible realm of paper eliminates worries about accepting cookies, hacking threats, and ensures a tangible confirmation of signing.
Fostering a sense of trust and legitimacy through the tangible proof of ink on paper, hand-signed letters, passports, marriage certificates, and property deeds all rely on this time-honoured medium. Despite persistent counterfeiting attempts faced by paper passports, the process is constrained by the necessity for specialised ink and paper, emphasising the enduring value of these physical documents.
Tangible, effective and lasting. Make it trustworthy. Put it on Paper.