What makes viewing a printed photo album more enjoyable than scrolling through a hundred photos on a screen? Each turn of the page reveals not just images, but a narrative woven through time. The weight of the album in your hands, the slightly glossy texture of the photographs, and the sound of pages turning create a multisensory experience that transcends the flat, digital alternative.
Paper makes you feel connected, from the simple act of sharing a business card, wedding invitations, or exchanging of your favourite novel. These seemingly insignificant pieces of paper carry with them a wealth of emotions and associations tied to the events they represent, preserving memories. A recent study conducted by Royal Mail Marketreach and WARC revealed that nearly two-thirds of individuals affirm that direct mail captures their complete attention. The personal touch of sending invitations or cards establishes a profound connection, underscoring the transformative power of paper.